Share If your initial response to the title question is “I don’t have one”, “I don’t need one” or even “I don’t want one”, then you should definitely reevaluate your goal to be successful in this business and consider a career checking vital signs or flipping burgers; because a gimmick is the second most important [...]

Share Hootsuite is a great platform that allows a business, brand, or celebrity to easily manage and track multiple social networks, most notably Twitter.  The software also manages: Facebook, Facebook Pages, LinkedIN, WordPress, Myspace, Foursquare, and Ping.fm.  We use their platform to schedule Tweets across multiple platforms with uniform links and branding messages.  This allows [...]

Share Vimeo is a great site that is developed for the more creative community.  With less focus on stats and commercialization, the site offers great tools to let creative types thrive and live virally.  The site has proven itself to not only the independent community, but major artists and directors alike. Recently, John Mayer joined the [...]

Share What’s up to the seekers of knowledge (Guru Gong here)! It’s been a while what I’m back with more ASCAP info.  I noticed some of the questions on the comments of past articles and tried to answer some here. Before reading this particular ASCAP Guru session, I recommend reading Guru Session #3 “The 9 [...]