Share When working with the mass media (radio, TV, papers, magazines), one thing to keep in mind is that they are just that… MASS… and anything you can do to let radio know that you are building a mass story for your artist will help tremendously in your ability to get airplay. A special note [...]

Share A specialty show or a mixshow is a one or two hour show on a commercial station, usually late at night, and many times on the weekends, which plays music that the station normally does not play. A disadvantage of these shows is that you get only one or two spins per week on [...]

Share We now talk about what is needed to promote to these types of stations. MAILING: Although mailing your CD to stations is not considered “promotion” in-and-of itself (promotion requires phone calls), it nevertheless must be done, and when doing it is recommended that you do your own mailing instead of using a mailing service [...]

Share STATION EMPLOYEES DISC JOCKEY: He/she is also known as a DJ, talent, air-staff, or jock. SPECIALTY-SHOW OR MIXSHOW HOST: Does a one or two-hour show, usually on the weekend or late at night, using music that may not be suitable for regular airplay (rotation). MUSIC DIRECTOR: Handles most of the telephone calls from record [...]

Share The Stations No conversation about music marketing would be complete without the word RADIO rearing its ugly head time and time again. Few songs sell well at retail without it. None sell millions without it. You’ve got your CDs manufactured…now what can YOU do about it? Radio is one of the MASS MEDIA that [...]

Share In the world of music rights and commercial or in-public music use, there are a lot of terms and expressions that may be confusing to non-musicians. In fact, some of these are confusing even to musicians. In this article I will try to explain some of these terms and what they mean. Copyright Free [...]

Share Synchronization royalties (‘synch licenses’) are paid for the use of copyrighted music in audiovisual productions, such as in DVDs, television, movies, commercial, and advertisements. Music used in news tracks are also synch licenses. Synchronization can extend to live media performances, such as plays and live theatre. They become extremely important for new media – [...]

Share Many people have emailed me recently asking “what is the best way to get your single or mixtape out to the DJ’s, bloggers and tastemaker”.  The most current trend to marketing and promoting your single to industry contacts mentioned above is strong email campaign.  An E blast gives record labels, music artists and marketing [...]

Share So after this four part series about publishing, I figured that maybe I needed to actually to back track with all the technical stuff and go back to basics and look at filling out a basic publishing split sheet.  I can not explain the importance of filling out publishing split sheets.  I am going [...]

Share Starting your own publishing company is actually not that hard.  You as a songwriter may truly benefit from setting up your “own” publishing company because not only will you be able show off your own catalog of songs you’ve written – but also you may exploit songs of other writers that you acquire material [...]