Share MobBase is a great platform that allows artists/bands and more the ability to easily and very inexpensively create a custom iPhone Application with streaming music, news, shows, purchase links, photos, videos and much, much more.  The dashboard is very easy to use and allows you to create a custom app in a matter of [...]

Share Unless you have worked for the radio department of a label, or else you have worked for an independent promoter or radio magazine, you probably have never heard of an “add date”. But the “add date” is probably the most basic building block of both commercial and college airplay, and it is used in [...]

Share Many people, when planning the date that their radio campaign will start, think that starting the campaign at a certain time of the year will make a huge difference in the outcome of the project. It won’t. There are many other factors which are far more important, and these factors will determine what happens [...]

Share When working with the mass media (radio, TV, papers, magazines), one thing to keep in mind is that they are just that… MASS… and anything you can do to let radio know that you are building a mass story for your artist will help tremendously in your ability to get airplay. A special note [...]

Share A specialty show or a mixshow is a one or two hour show on a commercial station, usually late at night, and many times on the weekends, which plays music that the station normally does not play. A disadvantage of these shows is that you get only one or two spins per week on [...]

Share We now talk about what is needed to promote to these types of stations. MAILING: Although mailing your CD to stations is not considered “promotion” in-and-of itself (promotion requires phone calls), it nevertheless must be done, and when doing it is recommended that you do your own mailing instead of using a mailing service [...]

Share STATION EMPLOYEES DISC JOCKEY: He/she is also known as a DJ, talent, air-staff, or jock. SPECIALTY-SHOW OR MIXSHOW HOST: Does a one or two-hour show, usually on the weekend or late at night, using music that may not be suitable for regular airplay (rotation). MUSIC DIRECTOR: Handles most of the telephone calls from record [...]

Share The Stations No conversation about music marketing would be complete without the word RADIO rearing its ugly head time and time again. Few songs sell well at retail without it. None sell millions without it. You’ve got your CDs manufactured…now what can YOU do about it? Radio is one of the MASS MEDIA that [...]

Share Bandcamp.com is a great upcoming service that looks like the model of the future for online music distribution. This is a complete DIY solution for independent musicians of any size.  The list of Features is endless, including multiple song formats, set your own pricing, advanced statistics, viral/social distribution and much, much more. The best [...]

Share I’m sure everyone is aware that Facebook is now the largest social network to ever hit the internet, it is currently ranked the #2 site in the world for traffic, second only to Google. This feat is pretty amazing and leads one to contemplate how exactly can a business, brand, or individual take full [...]