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“Who Feels It, Knows It” describes the authentic impact between life experience and impressive talent found in singers who come from a life of hardship and controversy. Malayky, one of Ivory Coast’s rising stars grew up from immensely challenging circumstances. These obstacles provided hope, determination and authenticity to his talent. Born with a beautiful voice, Malayky’s life experiences led to a unique singing quality that deeply touches others. Soumahoro Mamadou, musically known as Malayky, was born in Lakota, Ivory Coast, with tribal roots from the Odienne ethnic group Malinke. His interest in music began early in school competitions. After dropping out of school, he moved to Abidjan where he faced many harsh realities of life. His spirits were often lifted by reggae music, and his musical passion grew. The hardships of life in the streets provided Malayky with a mental fortitude to survive. His meeting with the late Mamadou Doumbia, Malaky’s idol and mentor, resulted in early training at Mamadou’s studio, Navaro. It was there that Malayky strengthened his skillful art of professional singing. In 1993, during the Caravan of Peace concert in Danane, Malayky met Ivory Coast reggae artist, Tiken Jah Fakoly. The Caravan of Peace concert brings together artists and musicians who use music to unify people throughout the region. His close friendship with Tiken fed an even stronger determination to become a great singer. In 1999, Malayky participated in the recording of Tiken Jah Fakoly’s album “The Chameleon,” toasting on the song “Yen a Marre.” A year later, Tiken supported Malayky’s effort to record his first album. Sadly, due to socio-political problems in the country, the album was never released. Malayky’s unwielding desire to succeed kept him moving forward. In 2002, while in Burkina Faso, Malayky developed a working relationship with Tyrone Downie of Bob Marley & the Wailers. He recorded 7 tracks in the Seidoni studio with Tyrone as arranger. Although this album was also never released, Malayky advanced his knowledge of music theory further raising his level of influence and professionalism. Malayky continued his quest for success through participation insound systems, performing in reggae venues as well as the Abidjan Arts and Entertainment Market. In 2012, he opened for Tiken Jah Fakoly at the Modibo Keita Stadium. He continued touring with the band in Man, Odienne and Abidjan. Tiken Jah Fakoly played a major role in Malayky’s growth and experience. On April 1, 2016, after 20 years of hard work, Malayky proudly released his first album entitled ‘Radykal Roots.’ The album reveals enormous vocal qualities with masterfully executed arrangements by Manjul at the Humble Ark Records studio in Bamako (Mali), inputs by Moses Doumbia in Abidjan, and Georges Kouakou's arrangements at the Lion and Fox Studio.Malayky is currently excited to release the first single and video ‘I Hear His Whisper’ from a poem written by Cindy Clark. The message of this song reflects Malayky’s vision of a world more unified through enhanced spirituality.