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Snoop has always lived life as an ‘X-Factor’. Hailing from Port Richmond territory of Staten Island, the borough’s crime capital, Snoop was only an adolescent when he discovered the underlying motif which would come to define his life and his music; a refusal to die. Snoop quickly realized that the chaos which had come to define his external reality, gang-affiliated since the age of 7, a criminal record before a high school diploma, as a one-way street towards obscurity. Naturally adept at communicating his story through rumbling drums coupled with hyper aggressive, quick-fire rhymes, Snoop is frenetic, charged, and uncompromising. The Demonlow front man is also a start reflection of New York City’s rising underground streets music scene, while carrying the kinds of quirks that have come to define Southern trap rappers. Having gained major traction in his hometown in less than a year into his career, Snoop has received co-signs from DJs at Hot 97, New York City’s premier urban radio station, while simultaneously amassing a combined 100,000 plays on his 2018 release “Geeked Up” (feat $quidnice). Snoop’s rapid-fire ascension speaks directly toward his charm: it’s not flashy; it’s abrasive. It’s not gloomy; it’s grim. This balancing act of neighboring but still distant ideologies is what shines through in every aspect of his personality, life, and music, serving as the foundation of his “ Demonlow ” persona and brand.